top of page

About Us

My Story


Embarking on a Journey

My journey began with just six letters written on the back of an envelope. I'm John Whitaker, an artist, and a level two Wim Hof Method instructor, deeply intertwined with the conscious community. When I moved to San Francisco Bay Area, I witnessed a speaker succumb to stage fright, literally unable to find their voice. They were advised to regain control over breath and confidence and search term to begin the journey was the name Wim Hof.

Unveiling Personal Growth

Intrigued, I did my own research. The answer it seems, is right under your nose. Conscious breathing—a practice that would later unlock a wellspring of energy and health and wellness benefits. This conscious breathwork revealed a newfound inner strength within me, revitalizing my understanding of the mind-body connection and enhancing my physical endurance.

The Unthinkable: Cold Exposure Training

As I delved deeper into breathwork, it paved the way for an unthinkable adventure: cold exposure training. This transformative experience marked the beginning of an incredible inner journey. I embraced regular ice baths as a part of my daily life and even wove an ice bath into one of my art performances, blending the worlds of art and wellness expressing the possibility for transformation. 

Becoming an Instructor

My passion for the Wim Hof Method grew exponentially. After attending an advanced training in Beverly Hills and meeting the man himself, Wim Hof, I felt an undeniable calling to become an instructor. Today, I proudly hold the title of a level 2 instructor. This year, I'm honored to join Wim on the annual "Polish Expedition" up Mt. Sneska.

At Ice Awakening, our mission is to go beyond merely offering experiences; we are dedicated to curating transformative journeys that empower individuals to reach their highest potential. Our vision is to guide you as you step beyond the ordinary, awaken your dormant potential, and embark on a profound adventure through life.


The Intersection of Art and Vitality

Ice Awakening thrives at the intersection of art and vitality, forging a unique path to self-improvement. Through the harmonious integration of invigorating ice baths, dynamic breathwork practices, and empowering exercises, we create an environment where you can embrace novelty and transcend your perceived limits.

Our mission is to help you unveil the extraordinary potential that lies within you, a potential that extends far beyond the boundaries of the ordinary. By immersing yourself in the transformative power of the Wim Hof Method, you will embark on a journey of self-discovery, personal growth, and empowerment

Unveiling Extraordinary Potential

Join me on this adventure

Whether you seek improved physical endurance, enhanced mental resilience, or simply a deeper connection with your own vitality, Ice Awakening is here to guide you. Join us on this exhilarating adventure where you'll discover that the boundaries of what's possible are set by your own determination and the endless potential within you.

  • Instagram profile ice awakening
instructor_john_13 copy.jpg
bottom of page